AUSSIE MENSWEAR LABELS ON THE UP AND UP

By Sharmin Musca, Personal Stylist on November 10, 2016 in Other

There’s been a resurgence of Aussie menswear labels over the past few years, with local designers crafting stylish and wearable casual clothing without the usual hefty price tag – there’s little excuse now for any bloke to be dressing like a bogan. From surf-inspired denim to the enduring athleisure trend, here are some uber-stylish Aussie menswear labels that won’t break the bank…

ASSEMBLY LABEL
Sydney-based design duo Damien Horan and Daniel Oliver started Assembly Label with men’s collections based around beachside living and wardrobe essentials. The brand’s offering now also embraces denim, outerwear and accessories for men and women. Check out their Bondi Road concept store for clean-lined, minimalist summer staples.

VENROY
Venroy began as a Sydney swim short label launched in 2010 by friends Theo Smallbone and Sean Venturi. It now offers a complete leisurewear range online and at its newly opened Gould Street store in Bondi. With a focus on fine fabrics – linen, cashmere and cotton – these guys design everyday comfort pieces like shorts, chinos, shirts and tees that can easily be dressed up or down.

THE PEOPLE VS.
Bondi-based with a flagship Gould Street store, The People Vs. create vintage-inspired unisex grunge fashion for the moment. Think contemporary streetwear with retro surf-punk styling and rock nostalgia. They craft clothes in authentic washes, dyes and patterning techniques for a lived in, vintage feel with a particular mastery of ripped jeans in a variety of washes and skinny to slim silhouettes.

NEUW DENIM
Based in Melbourne, this brand focuses on innovative denim offering real attention to detail. Designer Par Lundqvist has an intimate knowledge of traditional denim making. He uses the best fits, fabrics, details and finishes from the past 100 years to create very sharp-looking modern jeans from light washes through to deep indigos and pure blacks.

AUTONOMY
Autonomy is a streetwear label from Melbourne, created by graphic designer/DJ/music producer Nick Demkiw. Back in 2003 it began with a range of t-shirts. Now the brand has extended its offering to trousers, shirts and separates. Pick up their simple, well-designed men’s fashion staples and off-beat prints online or at the flagship store next time you’re in Melbourne.

On the streets this month I found:

Name: Nickolas
Occupation: Operations manager at George & King Menswear
Lives: Maroubra
Street Style: Nickolas wears jeans by Ksubi, shirt by Jac+Jack over a Topman tee, Ray-ban sunnies and Vans trainers.

Name: Leon van Megen
Occupation: Photographer at Stemp Digital
Lives: North Bondi
Street Style: Leon wears jeans, tee, sunglasses and trainers by Saturdays NYC, all from the Bondi flagship store on Gould Street.

Need help with your wardrobe or want to update your look? Sharmin Musca is a Personal Stylist who helps men and women of all ages, shapes and sizes. Contact her on 0405 518 155 or sharmin@personalstylist.net.au.