Connect To Create With Metro Screen

Connect to create with Metro Screen at EncoreLive with the Branded Content session on June 7 at the Hilton Hotel.

Creatively integrating a brand into transmedia content is not the same as showing the product on screen. Learn from those who have successfully worked with the big brands.

Participants include Marcus Gillezeau – Firelight Productions; James Boyce – Dog Money World; Lisa Gray – The Feds; Anthony Damianakis – VOKYO Entertainment; and Simon Ritch – Film Graphics.

Topics of interest around Branded Content:

• Breaking down branded content into product placement, endorsements, collaborative content and content created solely by brands.
• Why branded content is slow to grow in Australia – is there a cultural resistance from the creatives or the corporates?

What are the common pathways and who are the gatekeepers?

How do you tackle the creative struggle when working with brands? How do you ensure ad agencies don’t make boring content and creatives don’t make content off-strategy?

How do you make your mark on the industry and what opportunities are available in this sector for creative screen practitioners?