Real Men Wear Pink

The Real Men Wear Pink campaign aims to encourage the men of Australia to ‘Get Pinked’ and raise funds for life-changing breast cancer research focused on ‘prevention’ while also helping the National Breast Cancer Foundation (NBCF) realise its vision of zero deaths from breast cancer by 2030.

Ways to fundraise for Real Men Wear Pink include setting a pink challenge (whether its adding a splash of pink to your business suit or wearing a pink tutu) or taking on the Name Your Price Challenge where the aim of the game is the more money raised, the more pink you will get.